In Dianne Anderson’s discussion of Murder in the Grove, she brought up the story of M.M. Palmer. I followed that lead to Jo Grossman, the literary agent who signed M.M. Palmer.
Cheryl: Tell me something about your agency. Then tell me something about the decision to focus of suspense and mystery. I love the idea that as an author I can count on competing for your attention with only others in my genre. I’m guessing it also makes marketing easier as the number of “specialty” publishers or imprints is narrowed for you as well.
| Jo: Grossman & Holmes, a new literary agency specializing in mystery and suspense fiction, grew from my love of a good mystery and my experience as proprietor of The Mystery Café which featured crime and nourishment (and spawned A TASTE OF MURDER and A SECOND HELPING OF MURDER, cookbooks featuring recipes from mystery authors). Having also tried my hand at writing mysteries (nary a one completed) I realized my time and energy would be better utilized by focusing my attention on the undiscovered and underdiscovered talent already out there. |
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Cheryl: The M.M. Palmer success story is a big one around Murder in the Grove as you might expect.
Jo: M.M’s story is really quite simple … timing! As the winner of MITG’s contest, M.M was guaranteed a one-on-one with an agent and I happened to be the one chosen by the committee. Having read her partial submission I found it well written and entertaining. M.M turned out to be very personable and, in addition to having created a very marketable, fun character, she also had many good ideas for promoting the book. We immediately hit it off and I asked to read more of the manuscript which I did on the flight home. She then sent me the balance and after working out some minor editing, I signed her. However, until we get it sold, I don’t consider it “a success story” … just a good step in the right direction!
Cheryl: What are the odds of that happening to any other author?
Jo: To be honest, I don’t know. Timing and talent are of the utmost importance. Who knows what the next mystery writers conference could bring for someone!
Cheryl: Can you tell me how GROSSMAN & HOLMES came to be at that conference?
Jo: The organizers of Murder in the Grove were looking for some new talent themselves … in the form of a little-known agent … and generously invited me to participate! Think it helped that Joanne Pence who was on the committee knew me from my cookbook, A TASTE OF MURDER (she was a contributor)!
Cheryl: What exactly did you do there? I know that you took pitches but anything else?
Jo: Prior to taking pitches, agent Meredith Bernstein, editor/author Denny Dietz and I appeared on a panel where we spoke briefly of what we each were looking for and then answered a wide assortment of questions from both the panel moderator and those in the audience… . These conferences offer a wonderful opportunity for all participants, authors, agents and fans alike, to schmooze and network with one another and I take full advantage of this.
Cheryl: What are your expectations when you agree to take pitches?
Jo: I go in with a very open mind. Depending on the event, pitch time can be as little as 5 minutes or as much as 15 so it’s important for the author to be as relaxed as possible in order to get their story across. I’m just excited to meet new authors and hear what they have to say!
Cheryl: Do authors ever search out your room number in the hotel and accost you there? Or in the bar? At supper? How many pitches do you hear in the hallways?
Jo: Most of the conferences I’ve attended, including Murder in the Grove, have been very comfortable, casual affairs making it easy for all attendees to have opportunities to meet/chat/pitch to agents, editors and other authors. I’ve found everyone to be very respectful of my time - many have stopped me in hallways but not a one has dared to invade the private space of my room!
Cheryl: What’s the most amusing thing involving you that’s happened at a conference?
Jo: An experience that comes to mind, although not related to agenting yet certainly underscoring the importance of networking and timing occurred when Robert Weibezahl (co-author of the cookbooks) and I had completed a panel on food in crime at Malice Domestic. As we were leaving we were approached by a gentleman who introduced himself as Felix Francis and stated that he enjoyed the panel, and “oh by the way,” his father would like very much “… to contribute his sticky toffee pudding recipe” to our next cookbook. His father is Dick Francis!
Cheryl: Can you give my readers a rough guess of how many conferences you do a year?
Jo: I love participating in the conferences and if time permits I attend any I’m lucky enough to be invited to.
Cheryl: Where do most of your contacts with authors come from? How do they find you?
Jo: When I first announced the agency, many authors I knew through my two cookbooks were supportive and listed my data on their websites as well as the sites for MWA (Mystery Writers of America) and SinC (Sisters in Crime). Conferences such as Bouchercon, Murder in the Grove and New England CrimeBake along with word-of-mouth really seem to be the main source of the submissions I receive.
Cheryl: How much editing do you generally have an author do to make his/her book more marketable? What are the most common changes that you find yourself recommending that an author make?
Jo: There are too many variables involved to generalize about this. Each manuscript exhibits its own problems - some are easy fixes while others require major rewrites. In the past, on a few occasions, when a manuscript required extensive re-writing to truly make it work, before taking the author on as a client, I gave basic notes and asked the author to do the re-write and send it back for me to make my final decision. (In one such case I signed the author.)
Cheryl: Many of my friends in the Chicago Writers Association are self-published. If they approached you to represent them, how would you view this fact? Would it matter? Matter a lot? Not at all?
Jo: I have no problem with authors who have self-published; in fact, having a track record of book sale is useful.
Jeanette (CWA colleague): What are the top three things they look for when they’re making a decision to represent/not someone? Is it the quality of the work, marketability, series potential, etc.?
Jo: I represent authors who write stand-alones as well as those who write series. From a publisher’s standpoint, marketability is key. They all want something that will conjure up good cover art since that’s what readers see first when seeking out new authors. This is understandable, and of course I take it into consideration, yet I truly believe that if a story isn’t original and fresh with strong voice and characters marketability won’t sell it.
Cheryl: Which leads me to ask, PARK RIDGE (my book) was self-published but is the first in a series. Does self-publishing spell doom for the rest of the series?
Jo: I have found that, in general, it’s more difficult to sell series that have been previously published, regardless of whether it was self-published, as an e-book or by a smaller imprint. Then again, if a series is strong there’s still a good chance of selling it particulary if the rights to the backlist belong to the author.
Cheryl: One of the folks interviewed on this blog has high hopes of his book being picked up and made into a blockbuster movie. What could you folks do for him?
[Midwest Book Review said of MY book “PARK RIDGE is an entertaining whodunit that rates with Agatha Christie and could easily convert to an enticing television movie.”] I’m smiling.
Jo: The odds of a novel being made into a blockbuster film is probably greater than those for having your first mystery take over the coveted #1 slot on the New York Times bestseller list. Having worked in TV and film production for many years I would suggest aiming for the smaller screen: cable television. Although I still know people in “the biz” I’m more interested in getting writers published first. That isn’t to say I wouldn’t pass along something I felt would be right for television ~~ or film.
Cheryl: A fellow writer had a great deal of success with his books. However, he was with a small press that eventually went under. He then had to find another press which after one book decided not to do further business. He has an agent who hasn’t been successful in locating another publisher. Could you comment on the difficulties — just generally.
What could you do for him?
Jo: He’s ahead of the game having already been published…not once, but twice. As we all are aware, there is a very extensive group of mystery writers all competing for the same coveted deals and unfortunately there isn’t room for everyone! I suggest if he has an agent with whom he’s developed a relationship and who’s willing to continue sending out his property that he stick with that person. Perhaps the writer should start a new series or take a look at his work to see why publishers are rejecting it. Maybe it’s time to abandon the old and go for something new.
Cheryl: I saw this question at another site, asked of another agent:
If you were asked by a struggling writer to recommend five or more brilliant works of fiction as must-reads, i.e., novels they could really learn something from, which ones would you recommend?
Jo: I don’t think I’m well-read enough to recommend even one, much less five, “brilliant works”. However, when asked recently by a friend to name my five favorite books, after ruminating a bit, my response was: TO KILL A MOCKINGBIRD (Harper Lee), A PORTRAIT OF JENNY (Robert Nathan), THE WIZARD OF OZ (L. Frank Baum — yes the book, NOT the movie), anything by Edgar Allan Poe and, what kind of mystery fan would I be if I didn’t include Arthur Conan Doyle!
Cheryl: Thanks for stopping by, Jo!
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