Joliet Author Fair
November 8th, 2006

According to Nancy Martinez, (Readers Advisory):
“We held the first fair in 2004 and anticipated interest from perhaps 10 to 15 authors. We were astonished when we had requests from over 60 authors who wished to participate and it was still two months until the fair! Since then, we conduct a lottery each year to determine our participants.”
I was impressed with the care which Martinez had lavished on the event: there was an authors’ hospitality room, a set of balloons tied to each author’s chair, a flyer (with more balloons) announcing the author’s name in large print at each individual table, as well as a map for visitors with each author’s name and location. In addition, the library website included links to each author’s website (also more balloons!). I was amazed that there were several no-show authors — just empty tables — except for the balloons and the signs which told you who was supposed to be there. The staff handled this by moving the authors who had showed away from the empty tables to where the action was. To my mind, it was a gesture of respect.
I’ve only found one post so far by an author who participated in the fair. She makes several points which I’d like to consider for a moment. One, she laments that although this was her third book signing, she had no sales. While I agree that as authors we’d like to sell books, I think she’s discounting the amount of goodwill that was generated. I suppose that the folks that I talked with about writing would have prefered that I had purchased a book and been on my way. But at some point, shouldn’t it really be about more than just sales?
Two, the author wrote in her blog:
“I had a dish of candy that many people, children and adults,took the liberty of stealing while grinning slyly at me, obviously not interested in my book or, as far as I could tell,any of the books in the library. It made me wonder why they had come.”
I’m not sure this needs a comment!
Three, evidently the author felt that her book cover (which seems to me to be a white mask cracked at the top of the skull) suggested a book of horror:
“Many of my visitors didn’t seem to distinguish at all between horror and mystery, and none of them really wanted to hear what I had to say about it. The people who did ask questions seemed to do so out of a perverse desire to make me talk; then they’d nod and walk away. It was an odd experience, to be sure.
She followed this with the comment:
And next time I’ll know to have some sort of little typed slip describing my book in a paragraph, so that when people look at the cover and say, ‘Oh, I know what this book is about,’ I’ll say ‘No you don’t,’ and press the text into their hands.”
I looked through the bookmarks, business cards and postcards that I brought home and cannot find anything about her book. Perhaps she had something for me to take away and I chose not to. But then again, maybe she really did need to have something “describing her book in a paragraph.”
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“Many of my visitors didn’t seem to distinguish at all between horror and mystery, and none of them really wanted to hear what I had to say about it. The people who did ask questions seemed to do so out of a perverse desire to make me talk; then they’d nod and walk away. It was an odd experience, to be sure.
